Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.

Bonoma

€0.01

Dimensions 238 cm

Reviews

There are no reviews yet.

Be the first to review “Bonoma”

Your email address will not be published. Required fields are marked *

Related products

  • Add to cart

    McKenna

    McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    McKenna

    McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Ambler

    Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Ambler

    Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995

    MARKETING-COMMUNICATIE Add to cart
  • Add to cart

    Lazer

    Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.

    MARKETING-COMMUNICATIE Add to cart
PlaceholderBonoma
€0.01
Scroll to Top