Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.
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