Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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