Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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