Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Anderson, Eugene W. and Sullivan, Mary W., ?The Antecedents and Consequences of Customer Satisfaction for Firms?, Marketing Science, Vol. 12, No. 2, Spring 1993, pp. 125-143.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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