Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Anderson, Eugene W. and Sullivan, Mary W., ?The Antecedents and Consequences of Customer Satisfaction for Firms?, Marketing Science, Vol. 12, No. 2, Spring 1993, pp. 125-143.
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
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