Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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