Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.
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Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
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