Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
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Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
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