Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210
Bagozzi, R.P., ‘Reflections on Relationship Marketing in Consumer Markets’, Journal of Academy of Marketing Science, Vol. 23, No. 4, 1995, pp. 272-277.
Reviews
There are no reviews yet.