Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
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Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
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