Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
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