Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
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Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
Verbeke, Willem and Andy Mosmans, Marketing Communicatie en Chaos, Een Visie op de jaren ’90, Kluwer Bedrijfswetenschappen, Deventer, 1990.
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