Kok, Hans W.A. et al, De Marketing van Communicatie, DraftFCB, 2008.
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Wolf, Michael J., The Entertainment Economy – How Mega-Media Forces Are Transforming Our Lives, Times Books, Random House, 1999.
Hieatt, David, Do-Purpose – Why Brands with a purpose do better and matter more, Do Book Company, 2014.
Salzman, Marian, Matathia, Ira and O’Reilly, Ann, Buzz – Harness the Power of Influence and Create Demand, John Wiley & Sons, Hoboken, New Jersey, 2003.
Horenbeeck, Eric van, De Reclame Voorbij – Het Consumptie-communicatie Universum, Hadewijch, Antwerpen, 1995.
Eagleman, David, and Anthony Brandt. The Runaway Species: How Human Creativity Remakes the World. Canongate Books, 2018.
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