Salzman, Marian, Matathia, Ira and O’Reilly, Ann, Buzz – Harness the Power of Influence and Create Demand, John Wiley & Sons, Hoboken, New Jersey, 2003.
Schmitt, Bernd H., Experential Marketing – How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands, The Free Press, New, York, 1999.
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