McLuhan, Marshall, Understanding Media, Routledge, 1964.
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Rapp, Stan and Collins, MaxiMarketing, McGrawHill Book Company, Hamburg, 1988.
Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29
McLuhan
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