Postma, Paul, Postma over Marketing, Management Bibliotheek, Amsterdam, .
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Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
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