Postma, Paul, Postma over Marketing, Management Bibliotheek, Amsterdam, .
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Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
Alberts, G.P., ‘Relatiemarketing introduceert techniek in marketingcommunicatie’, Bedrijfskundig Vakblad, 7de jaargang, nr 2, april 1995, pp.21-25
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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