Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Seybold, Patricia B., Marshak, Ronni T. and Lewis, Jeffrey M., The Customer Revolution – How to Thrive When Customers are in Control, Crown Business, New York, 2001.
Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.
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Peppers, Don and Rogers, Martha, Enterprise One to One – Tools for Competing in the Interactive Age, Currency Doubleday, New York, 1997.
Whiteley, Richard C., The Customer-Driven Company: Moving from Talk to Action, Addison-Wesley Publishing Company, Reading Massachusetts, 1991.
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