Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Vliet, Gerard van, CRM en Internet – Van e-commerce naar r-commerce, Samsom, 2000.
Peverelli, R.G., et al, De Marketeer in de wolken – Een andere kijk op marketing en informatietechnologie, Samsom BedrijfsInformatie, Alphen a/d Rijn, 1994
Wiersema, Fred, Customer Intimacy – Pick Your Partners, Shape Your Culture, Win Together, Harper Collins, 1997, London
Egan, John, Relationship Marketing – Exploring Relatinal Strategies in Marketing, Prentice Hall, Harlow, 2001.
Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.
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