Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Vliet, Gerard van, CRM en Internet – Van e-commerce naar r-commerce, Samsom, 2000.
Searls, Doc, The Intention Economy – When Customers take Charge, Harvard Business Press, Boston, Massachusetts, 2012.
Leeuwe, Xavier van, Lindsay, Matt, Peppel, Matthijs van de, De Relatie Economie – Breng data tot leven en bouw waardevolle klantrelaties, Business Contact, Amsterdam, 2017
Koselka, Franta, High Tech Marketing: Integratie van marketing en technologie, Stenfert Kroese, Leiden, 1992.
Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.
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