Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Peppers, Don and Rogers, Martha, The One to One Future, Building Relationships One Customer at the Time, Bantam Doubleday Dell Publishing Group Inc., New York, 1993.
Peppers, Don and Rogers, Martha, Enterprise One to One – Tools for Competing in the Interactive Age, Currency Doubleday, New York, 1997.
Newell, Frederick, Why CRM doesn’t work – How to win by letting customers manage the relationship, Kogan Page, London, 2003.
Whiteley, Richard C., The Customer-Driven Company: Moving from Talk to Action, Addison-Wesley Publishing Company, Reading Massachusetts, 1991.
Wiersema, Fred, Customer Intimacy – Pick Your Partners, Shape Your Culture, Win Together, Harper Collins, 1997, London
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