Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Engelen, J.M.L. van, De Afstemming van Informatiesystemen op Marketingstrategieen – een Systematisch Perspectief, Keikes, Diepenheim, 1989.
Egan, John, Relationship Marketing – Exploring Relatinal Strategies in Marketing, Prentice Hall, Harlow, 2001.
Rapp, Stan and Collins, The Great Marketing Turnaround, The Age of the Individual and How to Profit from It, Plume Books, Penguin, New York, 1992.
Newell, Frederick, Why CRM doesn’t work – How to win by letting customers manage the relationship, Kogan Page, London, 2003.
Koselka, Franta, High Tech Marketing: Integratie van marketing en technologie, Stenfert Kroese, Leiden, 1992.
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