Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Peppers, Don and Rogers, Martha, The One to One Future, Building Relationships One Customer at the Time, Bantam Doubleday Dell Publishing Group Inc., New York, 1993.
Vliet, Gerard van, CRM en Internet – Van e-commerce naar r-commerce, Samsom, 2000.
Ahuja, Vandana and medury, Yajulu, “Corporate blogs as e-CRM tools – Building consumer engagement through content management”, Database Marketing & Customer Strategy Management, Vol. 17, No. 2, 2010, pp. 91-105.
Leonard, Andrew, Bots: The origin of new species, First Edition, Hardwired, 1997.
Egan, John, Relationship Marketing – Exploring Relatinal Strategies in Marketing, Prentice Hall, Harlow, 2001.
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