Verduin, Ruud, Customer Relationship Management – Een inleiding, Samsom, Deventer, 1999.
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Koselka, Franta, High Tech Marketing: Integratie van marketing en technologie, Stenfert Kroese, Leiden, 1992.
Peppers, Don and Rogers, Martha, Enterprise One to One – Tools for Competing in the Interactive Age, Currency Doubleday, New York, 1997.
Seybold, Patricia B., Marshak, Ronni T. and Lewis, Jeffrey M., The Customer Revolution – How to Thrive When Customers are in Control, Crown Business, New York, 2001.
Searls, Doc, The Intention Economy – When Customers take Charge, Harvard Business Press, Boston, Massachusetts, 2012.
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