Vliet, Gerard van, CRM en Internet – Van e-commerce naar r-commerce, Samsom, 2000.
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Searls, Doc, The Intention Economy – When Customers take Charge, Harvard Business Press, Boston, Massachusetts, 2012.
Dyche, Jill, The CRM Handbook – A Business Guide to Customer Relationship Management, Addison Wesley, Boston, 2002.
Leonard, Andrew, Bots: The origin of new species, First Edition, Hardwired, 1997.
Peppers, Don and Rogers, Martha, The One to One Future, Building Relationships One Customer at the Time, Bantam Doubleday Dell Publishing Group Inc., New York, 1993.
Whiteley, Richard C., The Customer-Driven Company: Moving from Talk to Action, Addison-Wesley Publishing Company, Reading Massachusetts, 1991.
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