MARKETING-COMMUNICATIE

  • Dupuy

    Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.

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  • Enfield

    Enfield, N.J., How we talk – The inner workings of conversation, Basis Books, New York, 2017.

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  • Ford

    Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.

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  • Gallo

    Gallo, Carmine. The Bezos Blueprint: Communication Secrets That Power Amazon?s Success. Macmillan, 2023.

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  • Godin

    Godin, Seth, Permission Marketing – Turning Strangers into Friends, and Friend into Customers, Simon & Schuster, New York, 1999.

    MARKETING-COMMUNICATIE Add to cart
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