MARKETING-COMMUNICATIE

Showing 21–25 of 86 results

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  Barabba

  Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996

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  Barabba

  Barabba, Vincent P., Meeting of the Minds – Creating the Market-Based Entreprise, Harvard Business School Press, Boston, 1995.

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  Barnes

  Barnes, James G., ‘Close to the Customer: but is it Really a Relationship?’, Journal of Marketing Management, Vol. 10, 1994, pp. 561-570.

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  Bass

  Bass, Frank M., ‘Empirical Generalizations and Marketing Science: A Personal View’, Marketing Science, Vol. 14, No. 3, 1995, pp. 6-19.

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  Bedbury

  Bedbury, Scott, A New Brand World – 8 Principles for Achieving Brand Leadership in the 21st Century, Penguin Books, New York, 2003.

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