MARKETING-COMMUNICATIE

Showing 41–45 of 86 results

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  Brown

  Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.

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  Brymer

  Brymer, C., The Nature of Marketing: Marketing to the Swarm as well as the Herd, Palgrave Macmillan, 2009.

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  Carson

  Carson, David, Gilmore, Audrey, Perry,, Chad, Gronhaug, Kjell, Qualitative Marketing Research, Sage Publications, London, 2001.

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  Cummings

  Cummings, Neil and Lewandowska, Marysia, The Value of Things, Birkhauser, Basel, 2000.

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  Day

  Day, George S., The Market Driven Organization – Understanding, Attracting, and Keeping Valuable Customers, The Free Press, New York, 1999.

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