Uncategorized

Showing 691–695 of 1446 results

• Add to cart

  Kemperman

  Kemperman, J.E.B. and Engelen, J.M.L. van, ‘Operationalizing the Customer Value Concept’, 28th EMAC Conference ‘Marketing and Competition in the Information Age’, Berlin 11-14 May 1999.

  Uncategorized Add to cart
• Add to cart

  Kendall

  Kendall, David L. and French, Michael T., ‘Forecasting the Potential of New Industrial Products’, Industrial Marketing Management, 20, 1991, pp. 177-183

  Uncategorized Add to cart
• Add to cart

  Kennard

  Kennard, R.B., ‘From Experience: Japanese Product Development Process’, Journal of Product Innovation Management, 8, pp. 184-188

  Uncategorized Add to cart
• Add to cart

  Kestnbaum

  Kestnbaum, Robert D., Kestnbaum. Katye T. and Ames, Pamela W., ‘Building a Longitudinal Contact Strategy’, Journal of Interactive Marketing, Volume 12, Number 1, Winter 1998, pp. 56-63.

  Uncategorized Add to cart
• Add to cart

  Khazanchi

  Khazanchi, Deepak, and Munkvold, Bjorn, Erik, “Is information systems a science ? An inquiry into the nature of the information systems discipline”, The Database for Advances in Information Systems, Vol. 31, No. 3, Summer 2000, pp. 24-42.

  Uncategorized Add to cart