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    Parsons

    Parsons, Andrew, Zeisser, Michael and Waitman, Robert, ‘Organizing for the Digital Marketing of Tomorrow’, Journal of Interactive Marketing, Vol. 12, No. 1, Winter 1998, pp. 31-46.

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    Parthasarthy

    Parthasarthy, Raghavan and Sethi, Prakash S., ‘The Impact of Automation on Business Strategy and Organizational Structure’, Academy of Management Review, Vol. 7, No. 1, 1992, pp. 86-111

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    Pascale

    Pascale, Richard T., ?Surfing the Edge of Chaos?, Sloan Management Review, Spring 1999, pp. 83-94.

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    Paton

    Paton, Graham, ?Information System as Intellectual Construct – Its Only Valid Form?, Systems Research and Behavioral Science?, Vol. 14, No. 1, 1997, pp. 67-72.

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    Patron

    Patron, Mark, ‘Recent and Future Developments in Lifestyle Databases’, The Journal of Database Marketing, Vol. 1, No. 1, pp. 49-53

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