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  Peter

  Peter, J Paul, and Olson, Jerry C., ‘Is Science Marketing ?’, Journal of Marketing, Fall 1983, pp. 111-125.

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  Peters

  Peters, Tom, Liberation Management, Necessary Disorganization for the Nanosecond Nineties, Alfred A. Knopf, New York, 1992.

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  Peters

  Peters, William S., ‘Experimental Research in Marketing: Historical Perspective’, in: Applications of the Sciences in Marketing Management, eds. Bass, Frank M., King, Charles W. and Pessimier, Edgar A., John Wiley and Sons

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  Petersen

  Petersen, Glen S., High Impact Sales Force Automation – A Strategic Perspective, St. Lucie Press, Boca Raton, Florida, 1997.

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  Peterson

  Peterson, Robert A., ‘Relationship Marketing and the Consumer’, Journal of the Academy of Marketing Science, Vol. 23, No. 4, 1995, pp 278-281.

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