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  Piercy

  Piercy, Nigel F. and Morgan, Neil A., ‘The Impact of Lean Thinking and The Lean Enterprise on Marketing: Threat or Synergy’, Journal of Marketing Management, 13, 1997, pp. 679-693.

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  Piercy

  Piercy, Nigel F., ‘Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process’, Journal of the Academy of Marketing Science, Vol. 26, No. 3, 1998, pp. 222-236.

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  Pieters

  Pieters, R. en Raaij, F. van, Reclamewerking, Stenfert Kroese, Leiden, 1992.

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  Pijl

  Pijl, G.J. van der, Haperen, F. van, ‘Kwaliteit van IT-dienstverlening volgens de klant’, in: Organisatie, Besturing en Informatie – Ontwikkeling van Theorie en Praktijk, eds. Oonincx, J.A.M., Ribbers, P.M.A. and Takkenberg, C.A.Th., Samson Bedrijfsinformatie, Alphen a/d Rijn-Diegem, 1996, pp. 229-245.

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  Pine

  Pine, Joe, Mass Customization: The New Frontier in Business Competition, Harvard Business School Press, 1993.

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