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  Pine

  Pine, Joseph B., Peppers, Don and Rogers, Martha, ‘Do You Want to Keep Your Customers Forever’, Harvard Business Review, March-April 1995, pp. 103-114.

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  Pine

  Pine, Joseph B. II, and Gilmore, James H., ‘Welcome to the Experience Economy’, Harvard Business Review, July/August 1998, pp. 97-105.

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  Piper

  Piper, Richard, ‘European Information Needs’, Journal of Targeting, Measurement and Analysis for Marketing, pp. 248-256

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  Pirsig

  Pirsig, Robert M, Zen en de kunst van het motoronderhoud – een onderzoek naar waarden, Ooievaar, Amsterdam, 1997.

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  Pisano

  Pisano, Gary P., ‘Knowledge, Integration, and the Locus of Learning: An Empirical Analysis of Process Development’, Working Paper, Harvard Business School, December 1994

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