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    Redmond

    Redmond, William H., ‘When Technologies Compete: The Role of Externalities in Nonlinear Market Response’, Journal of Product Innovation Management, 8, 1991, pp. 170-183.

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    Reeken

    Reeken, A.J. van, ‘Is beslissen rationeel of emotioneel’, in: Organisatie, Besturing en Informatie – Ontwikkeling van Theorie en Praktijk, eds. Oonincx, J.A.M., Ribbers, P.M.A. and Takkenberg, C.A.Th., Samson Bedrijfsinformatie, Alphen a/d Rijn-Diegem, 1996, pp. 121-128.

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    Reibstein

    Reibstein, David J., ‘The Internet Buyer’, in: Digital Marketing – Global Strategies From the World’s Leading Experts, eds. Wind, Jerry, and Mahajan, Vijay, John Wiley & Sons, New York, 2001, pp. 201-225.

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    Reich

    Reich, Blaize Horner and Benbasat, Izak, ‘An Empirical Investigation of Factors influencing the Success of Customer-Oriented Strategic Systems’, Information Systems Research, Vol. 1, No. 3, 1990, pp. 325-347.

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    Reichheld

    Reichheld, Frederick F. and Sasser, Earl, ?Zero defections: Quality Comes to Services?, Harvard Business Review, September/October 1990, pp. 105-111.

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