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  Serebriakoff

  Serebriakoff, Victor, ‘The Nature of Information’, Journal of Information Technology, 2(2), June 1987, pp. 88-99

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  Seth

  Seth, Sanjay, Brodie, Roderick J. and Scott, Don, ‘The Determinants of MKIS Usage: An Integrated Model’, ESOMAR Symposium on ‘Information based Decision Making in Marketing’, Paris, 17-19 November 1993.

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  Shaffer

  Shaffer, Steven L. and Simon, Alan R., Transitioning to Open Systems – Concepts, Methods & Architecture, Morgan Kaufmann Publishers, San Francisco, 1996.

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  Shanklin

  Shanklin, William and Ryans, John jr., ‘Organizing for high tech marketing’, Harvard Business Review, November-December 1984, p.164-171.

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  Shao

  Shao, Alan T., Shao, Lawrence P. and Shao, Dale H., ?Are Global Markets with Standardized Advertising Campaigns Feasible?, in: Globalization of Consumer Markets – Structures and Strategies, eds. Hassan, S.S. and Kaynak, E., International Business Press, 1994b, pp. 195-207

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