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    Shapiro

    Shapiro, Eileen C., FAD Surfing in the Boardroom – Reclaiming the Courage to Manage in the Age of Instant Answers, Addison-Wesley Publishing Company, Reading, Massachusetts, 1995.

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    Shapiro

    Shapiro, Benson P., Rangan, Kasturi V., Moriarty, Rowland T. and Ross, Elliot B., ‘Manage Customers for Profits (Not Just Sales), Harvard Business Review, September-Octobre 1987, pp. 1-9

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    Sharrow

    Sharrow, Craig M., ‘A Database Primer – Increasing Marketing Effectiveness thru Analysis, Plannin and Targeting’, White paper, Sharrow Davies Townsend, avail. At http:\www.dnai.com/~sharrow/db_mktg.html

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    Shaw

    Shaw, Bob, ‘Future Proofing Your CASM Investment’, in: Emerging Information Technologies – A Marketing Opportunity, eds. McDonald, M., Hewson, W. and Wilson, H., HCG Publications, pp.35-31

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    Shaw

    Shaw, B., ‘Networking as an Innovation Strategy’, in: Innovation Strategies: Theoretical Approaches – Experiences – Improvements, eds. Geshka, H. and Hubner, H., Elsevier Science Publishers, 1992, pp. 127-140

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