Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.
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Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Barabba, Vincent P, Marketing als kennisnetwerk – Zo maakt u uw onderneming echt marktgericht, Contact, Amsterdam/Antwerpen, 1996
Hart, Susan, eds., Marketing Changes, Thomson Learning, London, 2003.
Lazer, William, LaBarbera, Priscilla, MacMachlan, James M. and Smith, Allen E., Marketing 2000 and Beyond, American Marketing Association, Chicago, Illinois, 1990.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
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