Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Andriesse, F.G. and Holzhauer, F.F.O., ?Kredietbank succesvol met retentiemarketing?, Tijdschrift voor Marketing, Maart 1994, pp. 9-12
Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Johansson, Johny K. And Nonaka, Ikujiro, Intuitieve Strategen – De Japanse Marketingbenadering, Scriptum Management, 1998.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
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