Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
Nilson, Torsten H., Chaos Marketing – How to win in a turbulent World, McGraw-Hill Book Company, London, 1995.
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
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