Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210
McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
Dupuy, Francois, The Customer?s Victory – From Corporation to Co-operation, Indiana University Press, Bloomington, Indiana, 1999.
Rohner, Kurt, Marketing in the Cyber Age – The Why, The What and The How, John Wiley & Sons, Chichester, 1998.
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