Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html
Brown, Stephen, De Marketing Code, Scriptum Management, Schiedam, 2006.
Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
‘Sales and Marketing Planning and Analysis for the Enterprise’, An Arbor Software White Paper, 1996
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