Ambler, Tim, ‘How Much of Brand Equity is explained by Trust’, Management Decision, available at http:/www.mcb.co.uk/services/conferen/feb96/relation.mar/new_phil/backgrnd.html
Ford, David (eds.), Understanding Business Markets: Interaction, Relationships and Networks, The Industrial Marketing & Purchasing Group, Academic Press, London, 1990.
Anderson, Eugene W. and Sullivan, Mary W., ?The Antecedents and Consequences of Customer Satisfaction for Firms?, Marketing Science, Vol. 12, No. 2, Spring 1993, pp. 125-143.
Reviews
There are no reviews yet.