Brown, Stephen, Marketing – The Retro Revolution, Sage Publications, London, 2001.
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Ambler, Tim, ‘The Relational Paradigm: A Synthesis’, PAN’AGRA Working Paper, No. 95-901, Centre For Marketing, London Business School, Fevruary 1995
Brookes, Richard, The New Marketing, Gower Publishing Company Limited, Aldershot, England, 1988.
McKenna, Regis, Real Time – Preparing for the Age of the Never Satisfied Custode, Harvard Business School Press, Boston, Massachussets, 1997
Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.
McKenna, Regis, The Regis Touch – New Marketing Strategies for Uncertain Times, Addison-Wesley Publishing Company, Reading, Massachusetts, 1986
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