MARKETING-COMMUNICATIE

Showing 16–20 of 86 results

• Add to cart

  Arndt

  Arndt, Johan, ‘The Political Economy Paradigm: Foundation for Theory Building in Marketing’, Journal of Marketing, Vol. 47, Fall 1983, pp. 44-54.

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Arnould

  Arnould, Eric J., and Thomson, Craig J., “Consumer Culture Theory (CCT): Twenty years of research”, The Journal of Consumer Research, Vol. 31, No. 4, March 2005, pp. 868-882.

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Bagozzi

  Bagozzi, Richard P., ‘A Prospectus for Theory Construction in Marketing’, Journal of Marketing, Vol. 48, Winter 1984, pp. 11-29

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Bagozzi

  Bagozzi, R.P., ‘Reflections on Relationship Marketing in Consumer Markets’, Journal of Academy of Marketing Science, Vol. 23, No. 4, 1995, pp. 272-277.

  MARKETING-COMMUNICATIE Add to cart
• Add to cart

  Baker

  Baker, M.J., Buttery, E.A., and Richter-Buttery, E.M., ‘Relationship Marketing in Three Dimensions’, Journal of Interactive Marketing, Volume 12, Number 4, Autumn 1998, pp. 47-62.

  MARKETING-COMMUNICATIE Add to cart