MARKETING-COMMUNICATIE

Showing 26–30 of 86 results

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  Beemer

  Beemer, C.Britt, and Shook, Robert L., Predatory Marketing – What Everyone in Business needs to know to win Today’s Customer, William Norton, New York, 1997.

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  Bennett

  Bennett, Roger, ‘Relationship Formation and Governance in Consumer Markets: Transactional Analysis versus The Behaviorist Approach’, Journal of Marketing Management, Vol. 12, 1996, pp. 417-436.

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  Berry

  Berry, Julian and Leventhal, Barry, ‘Customer Segmentation in the financial services industry’, Journal of Database Marketing, Vol. 1, No. 3, pp. 201-210

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  Berry

  Berry, L.L. and Parasuraman, A., Marketing Services, The Free Press, New York, 1991.

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  Berry

  Berry, Leonard L., ‘Relationship Marketing of Services – Growing Interest, Emerging Perspectives’, Journal of the Academy of Marketing Science, Vol. 23, No. 4, 1995, pp. 236-245.

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