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  Patron

  Patron, Mark, ?A Comparison of Four Profiling Techniques?, Journal of Targeting, Measurement and Analysis for Marketing, ??

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  Paul

  Paul, R.J., ‘IS3: Is Information Systems an intellectual subject’, European Journal of Information Systems, Vol. 11, 2002, pp. 174-177.

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  Pavia

  Pavia, Teresa M., ‘The Early Stages of New Product Development in Entrepreneurial High Tech Firms’, Journal of Product Innovation Management, 8, 1991, pp.18-31

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  Pearl

  Pearl, Judea and Verma, T.S., ‘A Statistical Semantics for Causation’, Research Paper 156, Cognitive Systems Laboratory, Computer Science Department, University of California

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  Peelen

  Peelen, E. and Slisser, F., ‘Het Expertsysteem: de helpende hand van de marketeer’, Tijdschrift voor Marketing, Mei 1993, pp. 31-35

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