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  Peitgen

  Peitgen, Heinz-Otto, Jurgens, Hartmut and Saupe, Dietmar, Chaos and Fractals – New Frontiers of Science, Springer Verlag, New York, 1992.

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  Pels

  Pels, Jacqueline, ‘Exchange relationships in consumer markets ?’, European Journal of Marketing, Vol. 33, No. 1/2, 1999, pp. 19-37.

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  Peltier

  Peltier, James W., Schibrowski, John A. and Davis, John, ‘Using Attitudinal and Descriptive Database Information to Understand Interactive Buyer-Seller Relationships’, Journal of Interactive Marketing, Vol. 12, No. 3, Summer 1998, pp. 32-45.

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  Peppers

  Peppers, Don, Rogers, Martha and Dorf, Bob, ?Is Your Company Ready For One-to-One Marketing ??, Harvard Business Review, January-February 1999, pp. 151-160.

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  Perkins

  Perkins, Steven W. And Rao, Ram C., ‘The Role of Experience in Information Use and Decision Making by Marketing Managers’, Journal of Marketing Research, Vol. XXVII, Fevruary 1990, pp. 1-10.

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