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  Plasmeijer

  Plasmeijer, P.W.J., The Influence of the Internet on the Prepurchase External Search for Financial Services, PhD dissertation, Erasmus University, Rotterdam, 1999.

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  Plat

  Plat, Frans, Mens, Michiel van, en Merkx, Marco, Klantenkaarten en Klantprogramma’s, Serie Interactieve Marketing, Kluwer Bedrijsinformatie, Deventer, 1997.

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  Poincare

  Poincare, Henri, Science and Hypothesis, Dover Publications, New York, 1952.

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  Poon

  Poon, Simpson and Jevons, Colin, ‘Internet-enabled International Marketing: A Small Business Network Perspective’, Journal of Marketing Management, Vol. 13, 1997, pp. 29-41.

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  Popper

  Popper, Karl R., Conjectures and Refutations – The Growth of Scientific Knowlegde, Routledge and Kegan Paul, London, 1981.

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