MARKETING-COMMUNICATIE

Showing 31–35 of 86 results

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  Berthon

  Berthon, Pierre, Hulbert, James M. and Pitt, Leyland, ?Brand Management Prognostications?, Sloan Management Review, Winter 1999, pp. 53-65.

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  Berthon

  Berthon, Pierre, Holbrook, Morris B. and Hulbert, James M., ‘Beyond Market Orientation: A Conceptualization of Market Evolution’, Journal of Interactive Marketing, Vol. 14, No. 3, Summer 2000, pp. 50-66

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  Blattberg

  Blattberg, Robert and Deighton, John, ?Interactive Marketing: Exploiting the Age of Adressability?, Sloan Management Review, Fall 1991, Vol 33, No.1, pp. 5-14.

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  Bonoma

  Bonoma, Thomas V., The Marketing Edge, The Free Press, New York, 1985.

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  Brodie

  Brodie, Roderick J., Coviello, Nicole E., Brookers, Richard W. and Little, Victoria, ‘Towards a Paradigm Shift in Marketing ? An Examination of Current Marketing Practices’, Journal of Marketing Management, Vol. 13, 1997, pp. 383-406.

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